As stated on other pages of this site, it is absolutely essential to assure your marketing strategy includes professional keyword research. Without proper keyword research, you are planning to fail. Your entire site should be designed around proper keyword research so if you take this step lightly, it's like building a house on sand. In addition, your site will never be found, you will end up spending countless dollars. You may find that you are ranking well for specific keywords but are they the right keywords. Are they keywords with proven statistics that show intention to buy? For example, if you analyze the keyword XYZ MP3 player vs. Best Price XZY MP3 Player, you will find that these are two very different keywords. The person searching for XYZ MP3 may just be looking for the users guide so they can figure out how to perform a certain task. Do you want to pay for this wasted click? However, the keyword "best price XZY MP3" is clearly a customer that has his wallet in his hand and much more ready to buy what you have to offer.
There are many sources to observe when looking for the right keywords. One of the smartest investments one can make is to consider industry standard keyword research tools. Purchasing a tool and expecting to be able to push the big read easy button is just not realistic. This is exactly what happens day in and day out and millions of dollars are simply wasted. Alternatively, purchasing the right tool and leveraging the right keyword research process will result in an optimized set of keywords for your business. An example of just a few of the industry standard tools are tools such as SpyFu.
Understanding the different type of keywords results such as Broad match, Exact match, Phrase match, and Negative match are crucial to navigating the curiosity click land mines while keeping the campaign focused on real customers with commercial intent to buy. Without a good thorough understanding of these match types and how to set these up properly within your PPC campaigns, you will get clicks that seem to be related but actually are not as targeted as they need to be. The team at 1 Source SEO recommends that your keyword research be grouped into classifications based on the search volume, competition, bide price and commercial buyers intention.
Allowing the Houston SEO/PPC experts at 1 Source SEO to help you choose the right keywords will result in more a reduction in your advertising budget, more visitors to your site and allow you to sell more products and services. Call us today at 832-730-2900 or click on the Contact Us page to schedule a free consultation.