PPC (Pay-per-click) advertising is an online marketing technique that allows you to sign up for an account with Google/Yahoo/MSN and select specific keywords and keyword phrases and you only pay when someone clicks on your ad for the keywords that you are targeting. The search engines allow you to adjust your bid to essential outrank your competitors but there other factors and PPC best practices that must be considered that will ultimately determine the price per click and overall positioning in the sponsored search area.
According to a survey by Jupiter research, PPC spend will reach over $7 billion by end of 2010. This will result in increased competition and harder for businesses to afford PPC Advertising. As a result, businesses should carefully select the firms they chose to help them optimize and manage their PPC strategies. 1 Source SEO has a team of experienced PPC experts with years of expertise creating and managing PPC for businesses of all sizes. The team at 1 Source SEO had to attend and pass extensive training on how to setup, optimize and manage PPC Campaigns on the various search engines such as Google, Yahoo and MSN. The PPC keyword selection process is an essential first step to assure that the keywords that your business is about to target are proven to not just provide clicks to the site but truly represent buyers intent. We use industry standard tools to analyze competitor campaigns and indentify the keywords that will drive the clicks to grow your business.
Let our team manage a turnkey PPC campaign for you. Couple an effective PPC campaign with an effective SEO strategy and you now have a winning success formula that will result in more customers and reaching your business goals. Call us today at 281-547-0939 or click on the Contact Us page to schedule a free consultation.