Understanding PPC competitive analysis is taking PPC advertising to the next level. Many of the more advanced advertisers take the extra time to leverage industry standard keyword intelligence tools to understand the keywords that result in clicks for key competitors. In order to be a leader in this area, your PPC consultant should be able to tell you exactly what the keywords are that your competitor is using. They should be able to show you demand or search volume for the keyword and related keywords and how many competitors have ads targeting these keywords. Many times a close examination of the keywords and Ad copy that you competitors are using can result in allowing you to create more effective set of ads that result in your ads being chosen vs. theirs. Keyword research should always be the very first action item when beginning a new online PPC campaign. The second step is to research your key competitors and figure out how to outsmart them at their own game.
The team at 1 Source SEO will perform a detail analysis of all your key competitors over several months of their historical ad posting. We will then create a new set of ads for you and make key recommendations that will result in higher rankings, new customers and increased inbound calls to your business. Call us today at 832-730-2900 or click on the Contact Us page to schedule a free consultation.