Houston Lead Generation

Website Lead Generation and Marketing

If you are an online business owner, you know how important website lead generation is to your survival and livelihood. We are professionals at generating leads for you that are not just mediocre leads, but prospects that are truly interested in your product or service that you are selling. An effective way to use lead generation is via a list building, which can then be used for marketing purposes.

Obviously, with website lead generation, the key is to get the prospects to a point where it is made clear that there is need to take action, such as purchasing or visiting your site. The list that is built for you by us is invaluable to your marketing now and in the future. It is a way to gain even a higher percentage of the Internet traffic and ultimately sales.

Lead Capture Process

The lead capture process is truly a unique way in which to build your base of potential customers. There are many ways that automated tools can be integrated with the website used for lead capture. Some of the strategies include:

  • A lead capture tool will allow you to capture leads and create an opt-in list. This is an easy way to get the name and email address of visitors, and then target these lists even if they did not buy from your the first time they were on your site. Something on your site must have generated interest because they took the time to give you their email address.
  • You can also use a referral form, which can easily be coded during checkout. When a customer checks out, have a form where they can supply the names and emails addresses of friends that they think might be interested in the products you are selling. This is a free way to capture some hot leads.
  • Landing pages, which basically means that a potential customer landed on your site by clicking a banner or an advertisement, and it is a great tool to use to increase traffic

Houston Lead Generation Marketing

Lead generation then becomes an essential function of your business continuing to succeed. We can create hot leads for you by building a list via our various partnerships, once you have these lists in your hands, you can begin marketing these leads, because they obviously were interested in the product or service you are selling. The beauty of lead generation is that you are given leads that are already interested in what you have; now you just have to pitch your product or continue to provide value add to retain them as a client.

If you have a list of lots of email addresses, you might consider creating a newsletter to make an appealing offer to these leads. For example, perhaps you might have a sale for the next 24 hours or a coupon code especially for them to use during checkout. This is a way to market to a large group of email leads. In addition, you can also have someone write the newsletter for you so that it is compelling but not sickening hard sell, which will quickly turn people off and a lot email filters will regard it as Spam. People love sales, so use it to your advantage.

Houston Lead Management

Lead management is basically the methodologies used in order to get the leads to you. It is something that you will hear a lot as your business really takes off. In the past, pre-Internet days, lead management consisted of cold-calling telemarketing and mailing lists via the US Mail. Obviously, things have changed for the better and today, lead management works by a systematic process to get you the hottest leads available so that you have a better group of people to market your product or service.

In addition, you will want to have a way in which to keep your sales leads organized, which is also something that we can help you with designing. Nevertheless, it is also something you can do on your own by creating folders on your computer or printing hard copies, but the computer version works much better.

You need to keep track of whom you contact and when, this is where an auto responder can truly come into good use. An auto responder will respond automatically to hot leads that respond to your email, obviously you want the responder to be as natural as possible. You do not want it to sound robotic, because that is a turn off for many people.

1 Source SEO has the knowledge to get you the leads you need so you can effectively market to people that are already showing an interest in what you are selling. The more effectively you market, the more business you bring in, which of course leads to more sales.

Final Thoughts

In order to be effective at generating leads, it is necessary to get as many as possible via lead capturing where the consumer is then given the opportunity to take action. Marketing to leads that are interested is much easier than blindly trying to market, as was the case with pre-Internet days when telemarketers just went through the phone book and randomly called people at home hoping to make a sale. Those days are gone, and today, we can help you to market to those that have shown an interest, which allows you to have a hot list of possible clients or customers. Call us today at 832-730-2900 or click on the Contact Us page to schedule a free consultation.

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