Mobile marketing is a term that can contain a broad range of ideas and approaches. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. It is defined as using cell phones or mobile devices to promote business practices. Here are some tips to see how your business can benefit from mobile marketing.
You should make sure QR codes are on your printed ads to attract tech-savvy users. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Have the codes printed on posters, brochures, business cards and catalogs. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. If you need unbiased opinions, you can hire testers.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stick with your principles and follow your mission statement.
You should always establish a home base for your mobile platform. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. You should never develop your entire business around a mobile platform.
Bringing in profits with mobile marketing is definitely effective with the correct approach. More people than ever are downloading apps and using social networking sites on their smart-phones. Mobile devices and social networks are great platforms to advertise your products and services. You must be willing to present your products and services to customers in their preferred environment.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Add a link to your social media pages on your main website and encourage your visitors to find you there. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Make sure that any mobile apps your company releases deliver a service your customers want. Without a usable function for existing or prospective customers, no one is likely to use it.
Location is essential. Mobile marketing lets your customers know where you are and what you are doing. This allows new options that are not available anywhere else. Figure out how to exploit this location-targeting strategy for your company.
Add mobile friendly maps and correlating directions to your mobile website. There are a lot of people that rely on mobile devices for getting navigational directions. Make it easier to locate you. Verify that your map displays correctly and is usable on mobile devices. Include a link to the Google Maps website for accurate directions.
To attract local customers, put mobile friendly maps on your website. Your map can help a potential customer find your business more easily and quickly.
Don’t neglect your traditional online presence and put your website to use. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
Don’t go into the mobile marketing field without clear objectives. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Mobile marketing, as you read earlier, is a broad topic that means different things to different people. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. Apply the knowledge you’ve gained here to use mobile marketing to further your business.
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