Growing Your Customer Base Using Social Media
Marketing through social media requires research, hard work and a time investment. With these three components, you have all you need to take advantage of the information shared here.
Update your blog with new entries at regular intervals. If users know that you’re always putting up new content, they’re more likely to come back. This is why people subscribe to newspapers and magazines. So, make sure you are consistent to encourage more returning visitors.
One way to expand the visibility of your business is to include a share link for Facebook on your site. By doing so, viewers of your blog can then on-share the post to their friends. More people read your articles, develop an interest in your products and visit your website.
Avoid simple product pushing to generate followers in your social marketing efforts. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. Ask your followers questions, hold giveaways and post interactive content. Converse and have a dialogue with your subscribers and followers. Do product engagement, not product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. That way, you don’t even need to lure buyers to your site–they can remain on Facebook if they would rather remain there.
Make good titles for videos you post. Include important keywords that people searching for your type of content will recognize. If your videos turn up easily with the use of good keywords, then follow through with truly helpful content; you will get a greater number of views.
Sign up for a Yahoo account so you can use Yahoo Answers. This website lets people ask questions and then allows others to offer answers. Look for unanswered questions that relate to your products and services, and find a way to organically recommend those products and services as part of the solution. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
Consider the benefits of giveaway promotions through social media. A lot of people actively hunt freebies, making this an ideal way to drive new traffic to your networking profiles. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
Social media marketing takes time and patience. You need to build trust for both you and your product. Just slow down and win them over one at a time. Be patient and soon you will see an increase in customers.
Don’t just use one social media site to market your business. While Facebook may be the most popular and effective tool, do not underestimate the marketing capacity of lesser sites like Myspace and twitter. Use many of the lesser known websites as well to gain the attention of even more customers.
Ask your employees to blog about aspects of the business and post the blogs on your business website to generate customer interest. Employee blogs will give your customers a unique view into the personality of your business. It allows them a personal glance into your business culture and the day to day operations of your organization. Giving customers this opportunity might just help to foster faith and trust in your organization.
Take advantage of social media as a market research tool when seeking feedback on new or existing products. People love to give their opinions on products, so they’ll likely oblige you if you ask them. These people are a great source of free information about what demand exists for a particular product.
Do not get discouraged or give up on your social media site. Developing a large following takes time and plenty of effort, so you won’t experience a lot of social media perks right away. Many users have found that it may take as long as an entire year to develop a solid fan base on their social network of choice. Once this happens, it will become easier to explore the advantages of social media and incorporate them into your marketing strategy.
With social media marketing, provide incentives without being too pushy. People don’t want to be forced into buying something. Have a set schedule each week where you post an incentive so customers always know when to look and locate them. This is a great way to ensure that your customers receive the best deal available, but also don’t feel as if you forced it on them.
It’s important to blog readers that they have the ability to leave comments. If you don’t want to give out other methods of contacting you, such as an email address or telephone number you can be reached it, allowing customers to comment on your blogs is even more important. Allow comments to be posted, but keep a close eye on them. Remove spam comments and offensive statements that preclude a friendly exchange.
Hopefully this article has given you some great tips for running a successful social media marketing campaign. Although it will be a challenge to become an expert at both of them, once you do you’ll see your company flourish and profits soar.
For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html