As long as you are familiar with the pros and cons and dos and don’ts of using mobile devices as a promotional tool, mobile marketing can prove to be an exciting venture that improves your overall marketing strategy. When done right, mobile marketing will gain customers for your business and profits for your pocket. To help you along in this process, there are some valuable tips included below.
You should always establish a home base for your mobile platform. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. A mobile platform should just be one part of your entire business.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
You should know how mobile devices work to know how to format your site and ads. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are a ton of things you can put in your app.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Stick to dedicated short code. Keeping tight control over your brand is worth the extra cost. This can provide you with legal coverage as well.
If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Use QR codes to expand your branding and to entice customers. You can use these to promote specials you are running with your business. Anyone with a smart phone can capture and use them. QR codes make it easier to market your products to your customers in a quick way with information they can use.
Buy dedicated short codes instead of sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. People will start to associate your short code with your brand. Using another company’s short code can also get you into legal trouble. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Use savings and special offers to advertise your mobile marketing campaign. Bring it up in various ads, on social networks, and on your site. If you audience sees any benefit in your campaign, they will opt-in. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Keeping your ears open is the key to building a successful mobile marketing strategy. Listen to your clients’ needs and act accordingly. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.
Set up accounts for all major social networking sites. If you want your business to be more accessible, then this is necessary. Keep to the basics with your basics and then expand from there. To begin with, set up a Facebook account and a Foursquare business page.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
There are plenty of projects to tackle when you seek to promote your company to the world. Armed with the information you’ve learned from these tips, you can now be more successful in your mobile marketing efforts.
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