Social Media Marketing Advice You Can Use

February 21, 2012 by  
Filed under Social Media Marketing Houston

If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This will help create a bond between you and your followers. You will also establish yourself as a real person and not just a business entity.

Facebook Places is a feature that enables users to broadcast their location through their mobile device. Provide discounts for users who check in at the Facebook Place that hosts your store and show the check-in to the clerk. Foursquare offers an application that does something similar.

To maximize your results in social media marketing, see to it that you use your customer’s demographic information efficiently. If you discover that the majority of people clicking on your ads belong to a certain demographic group, you can tailor your ads and messaging to entice them more effectively.

Whenever you notice that someone has chosen to follow you on Twitter, by all means, follow them as well. You are not too powerful to be friends with your followers. People always prefer a company that shows appreciation for their consumers, as it makes that company appear trustworthy and honest. Twitter makes following back really easy to do because it can be done in mere seconds. Doing so returns favor to your clientele.

Some business wisdom remains true even when trying new techniques like social media marketing. The tried and true business plan methods that work successfully are ones that begin with a press release that is well written, and highly relevant to your audience. Social media marketing combines the best of digital and traditional methods to achieve business goals.

Include the names of influential users of Twitter by name-dropping with an “@” symbol preceding the name. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.

To increase your marketing clout, link your blog to LinkedIn. Adding a Linkedin button to your blog can expand your audience considerably. Your visitors can then share your site with others on LinkedIn, helping you raise your visibility. This can really be an effortless way increase traffic to your site by reaching millions of users.

Use a program such as Tweepi or Twellow to find the Twitter lists with the most followers. These programs will enhance your efforts within the Twitter network. Contact them and request that they add your information to their list.

If you are considering enlisting the services of a social network marketing company, use extreme caution. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. This means that your advertisements are not likely to be seen by any actual people, even though the amount of views will continue to rise and you have spent your money.

Take note of what hour of each day that you see the highest number of responses and retweets regarding your account on Twitter. Make adjustments to the timing of your Tweets as needed. If you are using an auto message service, set it up so they send out at that time.

If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.

Use a separate profile for personal activity on Facebook. Never mix it with your business presence. Your customers should not see any personal pictures or games that you like to play. If using your real name on a professional Facebook profile, try using a nickname on the personal page to prevent being found via a search.

Hold a photo contest to get your customers’ interest in your social media site. Judge the submissions and offer a prize to the person who’s entry is the most creative. This will help others to see your page as the users post them, they will be exposing your company.

Make your titles and your headlines seductive. In many instances in social media, all folks see is the headline. You want your headline to be so interesting that people feel they need to find out more. A good headline can be the difference between getting noticed and being ignored.

If you put the information you read in the article above, you will find success with social media marketing. Included are tips that can be at use at any stage in the process, and will prove useful for years to come. Although social media requires time, it’s not as complex as it might seem. The reward will be worth the time you invest understanding it.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

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