Rev Up Your Mobile Marketing Through These Expert Tips!

February 23, 2012 by  
Filed under Mobile Marketing Houston

For the most technologically savvy customers, include QR codes on all printed advertisements. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.

Apps are super easy to make, and you can give them to customers for free. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are many exciting, engaging features available for your use.

Many people might be familiar with the Internet, but not everyone will recognize abbreviations. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.

As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.

Your mobile marketing campaign should be easy to use and simple. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.

Your mobile marketing messages should provide value to your customers. If your messages have value, then people will be happy to receive them. If you are sending messages to high fliers, you want to send them something like a discount coupon for an upscale establishment. If your audience is the middle class family, you would want to send something that is family related.

Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

Offer relevant information. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You should use your mobile campaign to deliver news and deals that your customers want to have. Customers respond to useful information and targeted ads with more purchases.

Remember, it is harder to navigate through your website using mobile equipment. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.

Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.

Purchase dedicated short codes rather than sharing them. Although, it can be costly, it is linked to your company brand. After a while, people will make a connection between the code and your company. This added expense is well worth the legal protection it offers. There is a chance that you may also be held liable if a code sharing company does something wrong.

Although there are a lot of different mobile marketing techniques, they all share a few things in common. They only vary when it comes to technology and the applications used. With a little time and research, you can find the techniques that will work best for you.

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