Helpful Tips And Advice For Social Media Marketing

February 29, 2012 by  
Filed under Social Media Marketing Houston

When you create your Twitter screen name, use one that is relevant to your niche and will stick in people’s mind. Don’t ever use lengthy names, or ones that contain a sequence of numbers. These are difficult to remember and can drive consumers away from viewing your tweets.

Try playing games on Facebook. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Facebook games are extraordinarily popular, and many of these games are brand oriented. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.

Create titles and headlines that are irresistible. Often times, your headline is all that people get to see when you put up new posts on your social media site. Make your headline so compelling that readers cannot help themselves — they just have to click! Taking the time to think of a creative headline will help your content rise to the top of the social media heap.

While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. Making personal connections with other users is fine, but the tone of communication should stay professional. Avoid arguments by either responding professionally to negative posts or deleting comments that are completely unconstructive. Create separate profiles in your name to interact with your own friends.

Never allow your own personal Facebook profile to merge with the profile of your business. You don’t want your business followers to see your drunken New Years Eve photographs, or see love notes from your partner. If your actual name is utilized on the professional Facebook page, you should register with a username that is not similar to your actual name for your personal page. This way, visitors to your professional page will not be able to search for your personal page.

Know what it means to converse. Many businesses fail to realize that customer feedback provides them with the opportunity to actively communicate with their buyers. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.

Company branding is very important in social media. You should utilize you company logo for your avatar, backgrounds, and anywhere possible to create familiarity with your company. Keep the same color choices for all of your various social media accounts. This creates a more cohesive effect, and strengthens your brand’s image in the eyes of your customers. Be consistent and you can employ branding to your business’s advantage.

Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!

Keep in mind that social networking is not simply about posting advertisements for your products. When you use social media, you’ll develop a better understanding of your customers. These sites also allow you to connect with your business and strengthen customer loyalty. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.

As you now know, businesses all over the world are learning to capitalize on the growth of social media. Even the most modest input of time and effort can produce excellent results. Social media is incredibly popular, and will be even more so in the future. Do not miss out on this opportunity by utilizing the techniques shared in this article. They will help your business grow and become more profitable.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Social Media Marketing Tips For The Inexperienced

February 29, 2012 by  
Filed under Social Media Marketing Houston

Use your Facebook page to run a giveaway, or some other kind of contest. You could easily give away the products of your company as prizes to contest winners. This helps you promote your business, as well as thank your customers by giving them free merchandise.

Understand that using social media advertising requires you to communicate with your customers. A customer leaving feedback is an opportunity to open a dialogue. Don’t just simply respond, have a conversation with your customers. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

Letting your employees have blogs on the business website is among the more effective strategies you can wield in social media marketing. Customers can take a glimpse inside your business by reading such blogs. They can see how your business does work and how things go on inside your company infastructgure. When customers are able to see the inner workings of your company, they will naturally trust you.

Remember that social media is social. It is not just a place to advertise your products and services. Information flows both ways on social networks; you can find out a great deal about the people you’re trying to do business with. Customers can interact with both you and the brand. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.

Link your blog in your YouTube channel, and in any videos you post. Do not forget that when you post anything on YouTube.com, that you should also write a description that links to your website. You will want to add keywords into the description that are related to the market you are targeting. Select descriptive keywords for use in the tags also.

Isolate your business oriented Facebook page from your own personal Facebook profile. People who seek out information on your business are probably not interested in your personal life, and don’t need to know about it anyway. If you don’t want customers or others to find you on Facebook, use a nickname.

Put a Facebook share button at the top of your blog posts. This will let people who visit your blog share what they see with their friends. More people read your articles, develop an interest in your products and visit your website.

If you are unable to format, think about creating marketing lists. Information presented concisely in a readable format can sometimes help your customers get the information they need quickly. Social media users are usually a bit younger and will appreciate the condensed version of your relevant information.

Keep your attitude humble. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. Your power is limited to your clientele and subscribers still paying attention to you. So, make sure you do your best to make sure they’re happy with you and can appreciate your posts.

Technology today can really help to increase your sales and exposure, by utilizing applications such as Facebook Places. Design a place for your business using this technology, and inspire potential buyers to keep their status up to date by offering them a savings opportunity if they reveal their status during the checkout process. Foursquare has something like this that can be used.

Marketing with social media can be fun and effective if you put these tips to use. Try different things to find out what your audience responds to. The Internet is a great source for getting customers, so trying new techniques is vital. Social media can be an important tool to use to expand your business presence on the Internet.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Top Tips To Build Your Mobile Marketing

February 29, 2012 by  
Filed under Mobile Marketing Houston

Use of social media is essential for mobile marketing, because social media rules mobile technology. Use a TwitPic promotion to get your customers to spread the word about your store. This is a wonderful way to reach clients who haven’t heard of you yet.

Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.

Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.

Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are many different features from which you can choose when designing your apps.

Your ads will get the maximum attention if you do what you can to make them go viral. They could recommend it to friends and family, which will increase your customer base.

With mobile marketing, location means everything. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This opens up new location-based options that do not exist anywhere else. Give some thought to the potential that location-specific marketing strategies present for your business.

Use your traditional website. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Customer input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.

QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Make sure these codes are on the different printed material you provide. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.

Make sure that you add mobile friendly directions and maps to your website. Lot of people use their phones to help them navigate to their destinations. Customers that can find you are customers that can buy from you. Ensure that your maps can be easily read on the small screen of the average mobile device. Use a Google maps link for exact directions.

Make sure to market across various platforms so that you can reach more customers. Your messages should be equally clear on iPhone, Android, and Blackberry devices. Simple messages that will work for all these is easier than custom fitting one for each. Mobile marketing and the KISS principle work well together.

Research your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. For example, what is your customer’s preferred method of contact? Which operating systems do their phones run? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.

Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This is a good way to make sure that the campaign you are using is something your recipients like reading.

Promote your mobile call to action to maximize the success of your campaign. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.

The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.

The good thing about mobile marketing is that the market is always growing. If the mobile market keeps developing, mobile marketing could become the most efficient marketing technique. By using the techniques in this article you will be able to effectively get your message to people. Good luck with it!

if you need help with marketing for your business, visit us @ http://www.1SourceSEO.com for more details.

Advice To Help You Succeed In Social Media Marketing

February 28, 2012 by  
Filed under Social Media Marketing Houston

Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.

Make your headlines pop. A lot of social media sites list only the headline unless a user clicks to read the entire story. In addition to containing basic information, try the make the headlines so powerful that it will make readers stop and click. A good headline can be the difference between getting noticed and being ignored.

Updating your social media websites whenever you post new blog content will help alert customers to visit your site. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.

Don’t post inspiration quotations in your Twitter account, since it usually just tells your subscribers you don’t have anything else good to say. People will see this as annoying and filter it out. If you want to post something inspirational, post something you have said yourself.

Garnering and using customer feedback properly is one of the most important parts of your social media marketing effort. Thank everyone who gives you feedback, and make sure you listen to everything they have to say. Keep records of the feedback you receive, and see if any patterns emerge.

There are many popular social media sites, but there are smaller ones that were designed for a target audience. It is useful to know if a large percentage of your potential customers belongs to one of these networks.

Select the content you share on Facebook carefully. Don’t share every item in your inventory, just because you can. Make sure that the content you are posting is attention-grabbing, practical, and accurate. Make it something that people want to hear about. Don’t make a habit of posting quizzes and surveys that are, for the most part, irritating and worthless to your potential buyers.

Try organizing a Twitter party. A Twitter party involves a number of people gathering on Twitter and talking about a topic chosen in advance, using a unique hashtag to track the conversation. Ask for the assistance of a few great bloggers. They can share great advice with your customers. Choose popular bloggers who will be able to attract more people.

Build up suspense about your upcoming events through social media. A few months ahead of time, inform your followers about the upcoming event you are planning. By keeping your followers updated on your projects, they will be ready when you release a new product or offer.

Social media marketing is a good way to get the attention you need. When users of social media share reviews or other tidbits of information regarding a business, the business benefits even more. You need to be more competitive than your competition, so try your best to do this.

What social media marketing offers business today is unprecedented and potentially explosive for profits. As more people join these sites, your potential customer base expands significantly. Now you should have some more ideas on how you can successfully implement social media marketing. Click over to one of your favorites and get started on putting social media to work for you.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Social Media Marketing Tips For The Inexperienced

February 28, 2012 by  
Filed under Social Media Marketing Houston

Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. Many people love to share their opinions on products they use, which keeps you informed and allows them to feel that their voices are heard. They will offer insight into what they need and want, and it’s free to you.

You will likely find that tweets you make at certain times of the day are more likely to draw responses and even to be re-tweeted. Try using this information to determine when to send your messages. Subscribe to messaging services that will automate the times that your tweets go out, taking advantage of the most popular time periods.

Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement. Customers can learn about your business, as well as the future directions of your company. Since it’s interactive, it adds personality and depth to your business.

If you decide to utilize a marketing company to help you with social media marketing, be cautions. A lot of these companies are dishonest and scam business owners. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

To maximize your results in social media marketing, see to it that you use your customer’s demographic information efficiently. If you discern that a sizable portion of your followers are part of a particular group, you can slant your message towards them for better response.

Make sure that you enable any following features on your social network of choice. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.

It is crucial to reply to comments and reviews as soon as possible, and with a professional tone. This can make a difference in the social marketing campaign in whether it fails or is a success. It is particularly important that you respond to negative reviews and comments. If you do not, your reputation can become damaged. Conversely, if you deal with the issue raised in a professional manner, your customers might actually trust you more.

To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.

If you are going to utilize public forums, make sure that you do it well by connecting personally in a favorable way with the forum’s users. Even though these users have the potential to become your own customers, they will be much more inclined to try your products if you provide honest, straightforward information, rather than an aggressive sales tactic. If you post frequently, are always helpful and fill customer’s needs, you can build appropriate business relationships with them.

If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. This will notify followers of your social media sites, and that they should check out the new content you have posted.

When finding out about your customers, make sure to ask about their use of social networking. If they’re spending more than 1 hour per day on social media then it is time for you to get in on that action! However, if your audience doesn’t utilize social networks, you may need to focus on other areas.

Try using Twitter and Facebook to advertise limited time offers and coupons. Give your audience enough time to go to your store but make sure you communicate the idea of urgency. When a customer notices that they may have missed that window, he or she may make an effort to follow your updates more regularly. Make mention of this on your site and get more visitors to follow your updates.

Build anticipation for big events through savvy social network usage. Let your site visitors and followers know ahead of time what you are working on. This will prepare your subscribers for your newest opportunities — and have them anticipating it.

Testing strategies and campaigns before you go live with your social media profile site can help you tweak your plan for maximum success. Even in the time after an official launch, continue experimenting elsewhere with various ideas until such time as you are matching your goals. This way you won’t publish materials that may ruin your business image.

Don’t rush anything. Make an all inclusive, high level strategy. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it. Your strategy should include considerations for all possible channels and forms of communication.

Social media marketing is a huge asset to any business in today’s world. Apply the advice from this article to help yourself become more familiar with social media marketing. When you see the success you achieve with social media, you will be motivated to do more! Social media can be very profitable for your company.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Use These Tips For Simpler Social Media Marketing

February 27, 2012 by  
Filed under Social Media Marketing Houston

Answer any questions your followers ask and respond to comments they make to engage them in conversation. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This strengthens the bond between your brand and your followers. This makes you seem human and not just some robotic business entity.

Utilize social media to drive traffic to your brick-and-mortar locations. Fill them in on new locations, products, or services. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. You have to give people a real reason to add and promote you on these sites.

Done correctly, use of Twitter for business promotion can be highly effective. If you understand the ins and outs of Twitter, you will put your brand in front of hundreds, or even thousands, of eyeballs every single day. Twitter involves the use of keywords and hashtags, among other things, so learn how these work.

You can learn a lot of information by interacting with social media communities you’re a part of. Understand that you can learn a lot from those in your communities, whether or not they eventually purchase your products. Learn about various habits, dislikes, and likes so that you can understand and connect with them.

Always provide a way that your site visitors can follow you on their favorite social media sites by subscribing. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.

You want to eliminate any overlap between your professional and personal Facebook presence. On your professional Facebook page, you should not share personal pictures, or information on which Facebook games you have been playing. If your name is associated with your business, try using a nickname for your personal Facebook page so your followers, customers or clients will not be able to link the two.

If you really want to bond with your Twitter followers and pick up a larger base, placate them by mentioning them often in your tweets and posts. Twitter will notify them that they were posted about, and then they will want to retweet that, so that all their friends and followers can see it.

Do you want to build a strong relationship with your customer base? A well-designed social media marketing strategy will allow your business to drive sales through its interactions with customers. If you’d like to take it a step further and mutually communicate with your potential buyers, again, a minimal approach is best. Introduce yourself with a simple hello. Then, your customers can take the lead.

To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service, so that they become interested in browsing your company’s website. If someone comes to your site already knowing what you have to offer, they are more likely to end up buying something.

Subscribe to the feeds of your followers. Do not give off the impression you cannot be bothered, when your friends and customers choose to follow you. People always prefer a company that shows appreciation for their consumers, as it makes that company appear trustworthy and honest. It’s simple to follow someone back on Twitter and only takes a few seconds, and it gives so much more back to customers.

Social media marketing is a modern, friendly, new marketing method that can benefit any kind of business. Use it to market your brand or business and you may be seen by millions of people. Hopefully, this article has given you some wonderful tips to help you get started building your social marketing campaign.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Advice To Help You Succeed In Social Media Marketing

February 27, 2012 by  
Filed under Social Media Marketing Houston

Understand the importance of conversation and dialogue. Once your customer gives you feedback, it is an open door for conversation. Take your customers’ feedback to another level by starting a conversation. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.

Attract more customers to your products or your store by using your profile on social media sites. Educate them about current special offers, or updated store locations. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.

One way to increase traffic flow to your site is to run a contest or to give away samples. There’s nothing like free products to get people coming to your business’s social media pages in droves. There are social media profiles dedicated to spreading the news about free giveaways. After you’ve settled on what you’re going to use as a freebie, post links to it on these profiles.

YouTube can help get customers to your website or to social media sites associated with your business. Many, many people love YouTube and visit the site regularly. Reap the full business benefits of this site by making a more productive profile. Be sure to provide detailed, and useful information pertaining to your business, as well as providing links to your blog, or website, to help gain exposure.

If you are considering opening a page on Facebook to promote your business, you should take some time to investigate what other businesses similar to yours are doing. Viewing their pages will allow you to figure out what you should, and shouldn’t, do. Your page should be well-designed, attractive and relevant.

When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. You shouldn’t share something for no reason or irrelevant things. Share things that you feel are exciting, interesting or factual. Be sure people wish to be made aware of this. Don’t make a habit of posting quizzes and surveys that are, for the most part, irritating and worthless to your potential buyers.

Run tests of all your marketing and media techniques and offerings before you go live. This is the best use of your preliminary setup time. Even in the time after an official launch, continue experimenting elsewhere with various ideas until such time as you are matching your goals. This will keep you from publishing anything that proves detrimental to your reputation or social image, which could hurt your business.

To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. Visitors will see your videos and have a better idea about what your business is all about. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.

Decide if you want a relationship with the consumers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you’d like to take it a step further and mutually communicate with your potential buyers, again, a minimal approach is best. Introduce yourself with a simple hello. Your customers will lead you from there.

Make it easy for your website’s visitors to follow you on social media sites. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.

As was explained in this article, a social media website can be an excellent method to market a business. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. See what social media marketing can do for your business.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Discover The Top Mobile Marketing Tips And Tricks

February 27, 2012 by  
Filed under Mobile Marketing Houston

Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. This is a wonderful way to make sure that your messages are something your viewers want to see.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it on your website, in other adds, and on social networking sites. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Present it as a popular and fun way of staying updated about your offers.

Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Maintaining your principles is key to you being successful in your business plans.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Include promotional codes with the coupons you send. Codes that can be tracked can easily be linked to your online product pages. Your loyal customers will enjoy being rewarded with coupons, and new customers will be tempted by them.

You should link your website to your social media site to get more exposure. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. Text messaging can be extremely annoying or intrusive if done too much. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. This is a great way to build up your brand loyalty.

Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, use a direct mail campaign to inform customers of an upcoming sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.

You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Look into designing a mobile app yourself. Customers can use the app to conveniently keep tabs on possible sales and special offers. It will also help increase your brand recognition and overall business traffic. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. Most people like to interact with quizzes that are sent to their cell phone. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.

If you want to be successful with mobile marketing, only send messages with valuable offers. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.

Add a discount offer or promo code in your sent mobile messages. Customers are more inclined to visit a website if they can get a discount.

Location comes into play in mobile marketing. Mobile marketing lets your customers know where you are and what you are doing. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. By remembering this fact, you can take your advertising to the next level.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You can market a special app for your business to boost mobile marketing efforts. There are a ton of things you can put in your app.

Your mobile platform should have a concrete home base. You should want people to visit your webpage or keep them coming back to it. It is important to note that your whole business should never revolve around a mobile platform.

Make your point but keep it short when it comes to mobile content. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you need unbiased opinions, you can hire testers.

Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Listen to what customers have to say even if it is bad.

All of the information contained here should show you that mobile marketing is far more complex than many believe. You need to be patient and work hard, but the results will be worth the wait. By following the above tips, you are well on your way to more sales and bigger profits.

if you need help with marketing for your business, visit us @ http://www.1SourceSEO.com for more details.

Marketing Your Business To The Social Networks

February 26, 2012 by  
Filed under Social Media Marketing Houston

Answer any questions your followers ask and respond to comments they make to engage them in conversation. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This is a good way to build loyalty among your followers. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.

You can learn a lot of information by interacting with social media communities you’re a part of. People on social media sites aren’t just cash registers. They are also important sources of information. Investigate their habits, motivations, likes, and dislikes for a richer understanding of how to make connections with them.

Run Facebook contests. Consumers love contests, and like to have such opportunities. Creating a contest is a good way to use this feeling people love to get them excited about your social media page. A contest may get people to talk about your latest product. This gets them and others interested in buying products.

Harnessing social media for marketing purposes can create more hype for one’s business. Users of a social network unwittingly provide free promotion for a business by frequently sharing product reviews, sales promotions and other tidbits with friends. It is up to you to inspire your readers to pass on your message. You can do this by offering incentives, such as free products. Competitions to see who can draw in the most visitors can also be profitable.

Everyone knows about Facebook and Twitter, but there are other networks that just exist for particular niches. Learn about the type of people you want to attract and figure out what networks they have joined, particularly if you want to deal with individuals in their teens or early twenties.

You will establish a great impression with your social media marketing if you spend time interviewing important experts from your niche. Make videos of these interviews and present them on YouTube. Not only will you be providing interesting content, those in your niche make look at you as an authority. This name-recognition will help you greatly in promoting your business.

Put a Facebook share button at the top of your blog posts. This will let people who visit your blog share what they see with their friends. This will make more people aware of your blog and bring you more potential customers.

On Facebook set up a contest or possibly a giveaway so that the people can either participate in person, or by doing it online. To the winners you can give away the products produced by your company. This helps you promote your business, as well as thank your customers by giving them free merchandise.

Before posting to Facebook or Twitter, always proofread your submission. You should make sure your work looks professional. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Always strive to create the best looking content you can.

While marketing through social media can be rewarding, it has it’s own set of challenges that are unique to the forum. If you follow the tips you just read, you’ll learn how to make a profit by running effective social media marketing campaigns. You may even have fun while doing this type of marketing.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Use These Tips For Simpler Social Media Marketing

February 26, 2012 by  
Filed under Social Media Marketing Houston

If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. Do not waste your followers’ time by posting something for no discernible purpose. Pick things that amuse you, or useful facts that relate to your market niche. Write about things people will be interested in reading. Items such as quizzes, or boring surveys should not be targeted at your customers.

Add a share button for Facebook near the tops of blog posts. Readers can quickly click and share the post with members of their network. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. Maintain a professional tone in your posts, profile and any other correspondence. Have a strict policy of avoiding arguments. If you need to, you can delete posts and comments from others that invite unprofessional replies. Make your own separate, personal profile; this will allow you to have interactions with your personal friends.

You can get important clues about how to do social media marketing by examining the sites and profiles that are especially popular in your business’s field. Pay close attention to their status updates. Although you need a unique webpage, it is a good idea to see what is working for other social media advertisements. Don’t be shy about modeling your own pages after these highly successful ones, but remember to also strive to include a bit of originality to set your pages apart from the rest.

Subscribe to the feeds of your followers. Don’t act like you’re too cool to be following potential customers. Your customers will appreciate the effort you put forward to learn more about them. The very short time it takes to follow your customers on Twitter is well worth the rewards you could potentially reap.

Keeping finding new ways to get in touch with your customers. For example, respond to other users’ notes, statuses, images and updates. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.

YouTube is an excellent platform for reaching potential customers. There are few social media sites more popular today than YouTube. Reap the full business benefits of this site by making a more productive profile. Make sure that others get good information regarding your business, and don’t neglect to put on your profile a link towards your website or blog.

Look for ways to make it easier for your customers and readers to share your information with their networks. Provide a link to allow your customers to share your message via Facebook in all your communications. Take the time to create content people will want to share on Facebook.

Keep in mind that social networking is not simply about posting advertisements for your products. Social media marketing allows you to get a better grasp about the types of customers visiting your business. Also, your potential customers can form connections with not only you, but also your brand. Social networking provides ample opportunity for marketing, but it is sometimes better thought of in terms of how it can be used in customer relations.

Providing exclusive offers, such as coupons or discounts, can really boost your presence on social media sites. Give those who like or follow you a small but significant benefit. When your customers get exclusive deals, it makes them feel special, which makes them more likely to buy from you.

It’s vital for customers to feel comfortable commenting on your blogs. This is especially important if you don’t feel like giving out any direct contact information, such as your private e-mail address. You can let readers post comments, but you need to monitor the comment feed. Negative comments should not be allowed, and make sure to delete any comments that are advertisements or spam.

You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You can even post links to updates from a few affiliates’ high-quality blogs. You will like the amount of attention you will get, and your visitors will enjoy the information you are giving them.

Come up with a Twitter handle that is simple to remember and is relevant to the type of product that you are trying to sell. Don’t add a bunch of numbers to it — potential buyers won’t be able to remember it.

Using this advice will give you a solid social media presence. You should try different approaches to see which way suits your needs the best. The Internet can be a great way for you to find customers, and using the new things first is critical. Conquer social media and watch your business thrive.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

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