Use Social Media To Market Your Business With These Tips

January 31, 2012 by  
Filed under Social Media Marketing Houston

When it comes to social media, company branding is important for your company. You need to always incorporate your logo into your social media profile. Use the same color palette on every one of your social media accounts. Certain followers and consumers will want to keep up with your work across multiple accounts, and it’s always good to show consistency. Be consistent and you can employ branding to your business’s advantage.

Remember that social networking isn’t just about advertising your product. Social media sites offer an excellent opportunity to discover new and interesting things about your customers. These sites also allow you to connect with your business and strengthen customer loyalty. While your social media profile allows you to showcase your products and services, you should focus on using these sites as a means of managing customer relationships.

While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. Customers start to get annoyed if they get constant company updates throughout the day. You should limit yourself to providing three significant content updates that will be of importance to your customers each day. If there is any other content that you wish to post, hold off on it until tomorrow.

To render great results from your social media campaign, utilize all the information you have about your target market. Find out who is clicking on the ads for your company, so you can make your ads just for them.

You want to be sure that all of your ads are visible and in places that can be seen by anyone. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

Keep the information flow going both ways on Twitter. When your followers tweet, respond! Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This will help you to establish and maintain a more solid foundation with your potential customers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.

Try creating a Facebook or Twitter business profile. Doing this preserves your name from someone else’s use or abuse, in posting content that is irrelevant or even improper for your line of work. Your goal is to secure the name, so that no one else will take it in the future.

As you have seen from the above article, social media sites are one of the great ways you can market your business. You can retain your current customer base, expose yourself to a global audience and improve your reputation. You should get started and see the new possibilities for yourself.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Strengthen Your Business With These Top SEO Tips

January 31, 2012 by  
Filed under SEO Houston

Take the time to become knowledgeable about strong and weak keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Performing keyword research will help you understand what type of information visitors are trying to get from you. You should emphasize your keywords in your site in order to increase your search engine rankings.

Confirm that your server is set up to recognize case sensitivity on URLs. If not, your entire website could get messy.

Be certain that your website is well-coded when you are working on optimizing it for search engines. For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines.

Staying in your niche while still providing a mass amount of content about a variety of topics is the key to getting a better search engine ranking. In other words, provide relative content from different aspects of your niche. If your topic is nutrition, provide articles on healthy recipes, wellness tips, vitamins and supplements, and more. By providing a plurality of content, you make it more likely a user will find your site at the top of the charts.

You should avoid creating entire pages that are filled with nothing but links. Your links should blend into your content throughout the site. Link pages won’t be high up on search engine results and they are boring to visitors. Be sure to keep your content aligned with your text in order to give search engines more professional content.

Meta tags are an important tool for search engine optimization. Description tags play a large roll in your site coming up during a search. Make sure it is a clear, valuable tag. Visitors will see this information and want to click your site, and even may help you beat out pages that rank higher.

Before you outsource your SEO, investigate the company thoroughly. Some disreputable companies that offer SEO and marketing services are actually very sloppy and charge too much. Do your research by verifying claimed expertise, double-checking testimonials and speaking with those who have hired your potential consultants before. This can help you to avoid scam artists.

A good technique to SEO is to create a blog and link to other related blogs. Since search engines like highly-structured websites and new content, blogs often rank high on them. Search engines look very highly upon websites with a lot of backlinks.

Creating engaging, fresh content is very important when you are trying to maintain a high ranking on a search engine. If you wish to draw greater visitor volume, it is necessary to include material that stands apart from that offered by other websites. People stay and click around your site when you have something interesting and unique to offer.

Try to include a transcript for any visual or audio content on your site. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.

Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Keyword stemming is used by some search engines. By choosing the keyword “accountant”, alternate forms of the word, such as “accounting” or “accountants”, may not automatically be included in the search engine results. For example, if you used the word accounting as your keyword, your site would also show up in a list of results if the keyword accountant was used.

If you want your site to achieve higher rankings in the search engines, consider these tips as part of your site management strategy. Knowing how to be successful using SEO tactics is the best way to ensure that your website soars in the search engine rankings.

Visit http://www.1SourceSEO.com for more information about Website Design|SEO|PPC or Social Media related services.

Social Media Marketing – Keeping Your Customers Engaged And Informed

January 31, 2012 by  
Filed under Social Media Marketing Houston

It is important when using Twitter to always follow the people who are following you. Don’t act like you’re too cool to be following potential customers. People always prefer a company that shows appreciation for their consumers, as it makes that company appear trustworthy and honest. If you follow back on Twitter, it is very easy to set up, and it ensures that your customers get something back.

Social media marketing can be a great way to generate increased attention for one’s business. Your followers will share reviews, deals and other content which you post, boosting your reputation. To get your followers to share your information, you’ll need to provide them with incentives like special offers and contests.

Demonstrate humility when posting on social media sites. It doesn’t matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. They are essential to your success.

If you want easy sharing options for your friends, then there are some things you can do to accomplish this. You should be sure that you place a Facebook share button on your posts. Doing so might require a little extra time and effort on your part, but you’ll notice the difference that it makes.

You may be exploring the cutting edge of marketing by using social media, but that doesn’t mean you should neglect basic business practices. A successful business plan should still begin with a press release and should always be backed by relevant market research. Utilizing these mainstays and combining them with new ideas is what allows social media marketing the mass of clout that is has attained.

Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. Saying “Hello” is a great way to begin a relationship with your customers. Then, your customers can take the lead.

Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Employee blogs will give your customers a unique view into the personality of your business. This serves as a window into your business’ culture, atmosphere and operations that are used to provide the products and services your clientele come to you for. Sharing this information makes it easier to strengthen the bond between your brand and your customers.

Put together a party using Twitter. You set a day and time for the get-together and then post up a storm using a chosen hashtag. Other bloggers are a great source to help advise your customers. Pick bloggers who have a good following themselves, and can advertise the party and attract people from their own network.

Many social media marketers focus on the widely known social networks, forgetting that there are in fact many small networks that are intended for smaller, but more focused audiences. Make it a point to learn about your audience and what social networks they use.

Maintain different Facebook accounts for your own personal use, and for work. Your followers shouldn’t be able to see the games you play or find pictures of your family. If your name is associated with your business, try using a nickname for your personal Facebook page so your followers, customers or clients will not be able to link the two.

You should take advantage of the different services out there that will help you manage, and stay on top of your Twitter account. While these services each have different offerings, many of them will automatically follow those who follow you, and they will un-follow anyone who does not follow back withing a given time frame. This can be an effective management tool to increase your interaction with the people who are the most valuable to your business.

Take care to fully comprehend what real conversation is all about. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. By encouraging interaction between your business and your customers, you can gather more useful feedback. Show interest in their needs, and design your next campaign or product according to what you have learned about your customers.

By utilizing the advice provided in this article, and staying up to date on new developments, you will quickly find growth in your business, and in your marketing abilities. Although it will be a challenge to become an expert at both of them, once you do you’ll see your company flourish and profits soar.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Useful Tips For Onsite And Offsite Search Engine Optimization

January 31, 2012 by  
Filed under SEO Houston

Proper keyword density is essential to search engine optimization. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.

Consider adding a blog to your business or corporate website to add a personalized touch, and encourage the company’s owner or CEO to become involved by blogging. People like hearing from the big guy himself.

Utilize a descriptive and unique title tag as a way to ensure that different search engines will be able to comprehend the content on your website. When making title tags, keep the character count under 60. Most search engines don’t display anything past that number. The search engines will also give much less weight to any terms after the 60 characters.

Only try to master one area of SEO at a time instead of trying to implement them all at once. Trying to learn everything all at once is impossible, and will cause you a lot of stress. Chose a technique that looks like it will work for you, and look into that as much possible. Once you have learned one technique fully, you can then start working on a different one.

By becoming a member of the Chamber of Commerce or Better Business Bureau, you will improve your search engine rankings. Because they usually automatically link to you, this helps with local searches. In addition, people will have trust in your business and product if your Better Business Bureau rating is positive.

Your website’s “metatag” area is an important place to maximize your standings in search engine results. Be sure to include a wide range of keywords there, including possible misspellings of your keywords. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. An example would be if your webpage’s focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of.

Refresh and update your content often with new information. Set a goal for yourself, and follow through on it. Websites with new content will be more attractive to the web crawlers than those with older updates. Websites with fresh, updated content will more than likely provide their webmasters with a higher ranking.

Once you have decided on the keywords or key phrases that are most relevant to your website, use them in the title of your web page. Your title should be intelligent and relevant, because it is what search engine users will first see of your site. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.

Server headers are a vital part of search engine optimization success. Server headers are of no use to your business if they are set up incorrectly. If you are going to try to get them to go somewhere else, you should have 200 ok or 301 moved permanently.

Try entering the podcast world. Podcasts are either a video or an audio program, that are sometimes streamed live, containing timely and relevant information consumers would want to listen to or view. Due to the ease of access to the podcasting world, this form of marketing is gaining a lot of traction with businesses who want to a new way to talk to their consumers. Write out a description of your podcast, using keywords, to help people find your podcast during a search.

Make sure every page of your site is tightly focused around both your primary keywords and your niche. Focus your site’s content on the main keywords you’ve chosen, but don’t forget to sprinkle in a few long-tail keywords here and there. Use your keywords in your image captions, URL, links and other relevant areas. The more places you can find to use your keywords, the more frequently your website is going to appear on search result pages.

If you want to hire an outside organization to do SEO, make sure you learn as much as you can about the company before you make the deal. There are plenty of internet marketing “experts” and SEO “gurus” around who will happily charge huge fees for sub-par work. Research and read testimonials about what other people have to say about their services. You will be happy you did.

If a search engine can tell that you are intentionally getting higher rankings through fraudulent methods then they may manually suppress your ranking. Some of the more notable search engines, such as Yahoo and Google, have occasionally gone so far as to ban particular companies from their search results entirely. This is why remaining ethical in your SEO practices is essential.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!

Visit http://www.1SourceSEO.com for more information about Website Design|SEO|PPC or Social Media related services.

Social Media Marketing Tips The Pros Don’t Want You To Know

January 30, 2012 by  
Filed under Social Media Marketing Houston

Try using Twitter and Facebook to advertise limited time offers and coupons. Allow enough time for customers to take advantage of these offers, but also try to convey a sense of urgency. The customers who realize they have missed a good deal will start paying more attention to your updates. Mention this on your website to get more people to subscribe to your updates.

If you want your account to have visitors, put something interesting on it. Write instructions on how to complete a task that many people frequently struggle with. Put together a thorough product review, complete with pictures. When you have high-quality content on your site, your visitors are more likely to share it.

Establish your business’s presences by name, on both Twitter and Facebook. That will secure the name for you alone, so that no one else can use it for purposes that might harm your business. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are.

Social media marketing will be around for a long time, so there’s no need to jump into it recklessly and with abandon. Take a little time to build an outline of the campaign and figure out how marketing methods operate. Also, prepare for a little of the problems SMM faces. By building your base of knowledge, you will make better choices and move out ahead of your competition.

Start a Yahoo! account for your company and visit Yahoo! Answers. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Look for unanswered questions that relate to your products and services, and find a way to organically recommend those products and services as part of the solution. After answering several questions, you will get a feel for how to write good answers for specific categories.

Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement. This is an effective way to get potential customers to learn more about your offerings, and also your business as a whole. This technique makes you and your business seem more personal and accessible to customers.

Avoid simple product pushing to generate followers in your social marketing efforts. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Look for opportunities to interact with your followers. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. The best way to create a lifetime customer is to get them to make your brand a part of their everyday lives, rather than just thinking of it as “a product to buy once.”

Social media can be linked with printed advertising. Include the URL to your profile or your @TwitterName or Facebook account. Show your print campaigns online to finish the cross-promotion!

Company branding is important. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Utilize consistent color schemes across all of your social media profiles. This is a way to brand your pages and let your customers easily recognize when they’re on one of your official pages. Use this opportunity to solidify your branding and create a name for the company you represent.

You can promote sales and offers through your social media sites. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Use social media sites appropriately so that your customers can learn more about who you are and feel a personal connection to your business.

Utilizing social media marketing allows one to utilize the specific functions of each website. One example of this are posts from Facebook or another one would be tweeting on Twitter. Instead of linking to your Twitter timeline, you can send your customers directly to the particular tweet you want them to read.

Encourage your customers to complete surveys and questionnaires about their views on social networking. If you find out your customers are spending over an hour each day on a social media site, you really should create a brand page. On the other hand, if your customer base reports little interest in social networking sites, your marketing time may be better spent elsewhere.

As discussed in the beginning of the article, finding good information is one of the best things you can do for your business. Using social media for marketing is a new field, which means you’ll have to learn as much as you can to use it effectively. Apply the smart advice of this article to reach new business heights through the use of social media marketing today.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Expert Tips On Search Engine Optimization That Are Proven To Work

January 30, 2012 by  
Filed under SEO Houston

If you are looking for ways to optimize your site for search engines, you should first analyze your server headers. Server headers that have been incorrectly set up can be a hindrance to success. Make sure your server headers have a “200 Ok” or a “301 moved permanently” status if you are trying to redirect.

For increased traffic from search engines, place your keywords strategically within the text and main body of your blog or website. Avoid overloading keywords at the beginning of your passages. Ideally, your keyword should be featured twice in your first paragraph. After that, you should try and scatter your keywords throughout the following 200 words, but should avoid overusing the word or writing text that feels unnatural.

Research information about keywords first so you know what to write. Search for ways to implement keywords in your website and titles. When you research keywords, you can learn the phrases people are using when searching for subjects related to your site. You can then use those terms to increase your rankings through search engine optimization.

Take the initiative to request that a non-profit or educational site link back to your site content. If you link yourself to a source that has a good reputation, you will climb in the search engine ranks. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. You need to publish information that is high-quality and informational.

Optimize a single page for a single keyword phrase. Do not add a lot of keywords on one single page, it will get too confusing. If you concentrate on one thing, you will have better information, and your readers will want to return. Remember that it’s the readers and not the search engines that drive your sales.

It is often overlooked by many webmaster, but you should always proofread your content. Ensure that your website is clearly legible to both your readers and the search engines. If you have misspelled keywords or a lot of grammar errors, you will most likely not be included in search engine results.

Language meta tags should be used for websites written in a different language than English. Doing this will rank your website higher when someone searches in a particular language.

Keep your list of links short and organized. Adding links into your content makes them part of your page and easy to use. Link pages won’t be high up on search engine results and they are boring to visitors. Be sure to keep your content aligned with your text in order to give search engines more professional content.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Put relevant keywords and meaningful names in your URLs to help the spiders.

Offer many different articles under one niche. For instance, if you have a baseball blog, include articles on topics such as baseball equipment and baseball cards. Make sure you provide plurals of all of your content, so you can get a higher rank.

Try to cram as much description as you can into a few words (in the meta area of the page, not the primary content). All your meta tags should include detailed descriptions that will generate clicks.

All of your links, incoming and internal, should use keywords. ” as anchor text. This will allow search engines to treat your links as if they were keywords, which can, in turn, raise your ranking. Scour your site regularly to ascertain that your internal links are making proper use of keywords.

When you create your own search engine, you control how specific or general its results are. Developing a perfect site for SEO requires using specific tags and content to be able to rank to the top of the results for your chosen keywords.

To enhance your SEO, integrate your keywords and phrases directly into the HTML tag. Search engines place more weight on keywords in titles than on words in the main body. Choose your keywords wisely and based upon results they give you. A perfect keyword can help direct traffic to your website.

When working to improve your search engine optimization, make sure you have an efficient description tag that will draw searchers to your site. Keep the tag short. You should be able to describe your site in 30 words or less. Watch the page size and don’t go over 100 KB.

Generate a keyword-oriented site map for added SEO optimization. A site map gives your viewers an easy way to locate what they need on your website, by listing all the areas of your site. Ease of access can be important to a search engine’s rankings, so these site maps will help your website rank higher.

Link directories can help to increase linkbacks, but only if you enlist the services of legitimate, respected sites that use high-quality links. Don’t affiliate yourself with directories that have outdated information or poorly designed websites. Be sure that you know who you are affiliating with.

Every business owner wants to avoid failure. Ironically, succeeding with an online business is actually easier due to the sheer number of opportunities available.

Visit http://www.1SourceSEO.com for more information about Website Design|SEO|PPC or Social Media related services.

Social Media Marketing Advice That Everyone Should Read

January 30, 2012 by  
Filed under Social Media Marketing Houston

Several services are available to assist you in managing your Twitter followers. The actual features of these services vary, but the majority of them will automatically manage following and unfollowing individuals for you. Services such as these can assist you in managing lists and finding new consumers who might be interested in your product.

Stay humble! Even if your company is massive, followers won’t be impressed by posts that are filled with arrogance. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. Without them, you are nothing.

Social media requires you to remain professional when marketing your business. Although you can be more personal on a social network than when using other forms of communication, you also need to keep your communications professional. Don’t get too chatty or friendly with customers. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. You can create certain other profiles with your name in order to socialize with your friends.

You can learn a lot just from involving yourself with the members of any social media sites you currently use. Do not just see the community members as just a money making tool, but fountain of information. Take the time to learn about their habits, what they like and don’t like, and this will give you a deeper understanding of your customers.

Although social media marketing is a major opportunity for your business, you should never jump in headfirst without a well-written action plan. You should understand how social media marketing can help you and how you can deal with problems that come along with it. The better you understand this new opportunity, the more likely you will be to develop a profitable competitive edge.

Avoid making every one of your posts a product push if you want to attract new followers. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Ask your followers questions, hold giveaways and post interactive content. Interact with those whom you follow. Seek product or service engagement rather than product placement. Unless your business competes solely on price, be certain you also focus on other attributes of your product or service that illustrate the value of your product or service in a consumer’s life.

You need to make any items that you publish easy for others to redistribute. It can be beneficial to have a Facebook “share” button on top of each post that you make. This could add extra work for you and may take time, but it definitely will make a positive impact for you.

One tactic you can use to improve your social media marketing campaign is to get some of your employees blogging on your company’s website. This blog will give your customers an idea of how your business is run. They can get a better understanding of the values of your company, as well as the production process. Giving customers this “virtual tour” of your company helps them see that your business is trustworthy and ethical.

Your campaign will not be beneficial to your business if your content does not interest anyone. Everything you post should be as useful and engaging as possible. Give your content the extra time it needs in the composition and proofreading process. Add captivating headlines as you see fit.

Interview experts and specialists of your industry, and make a YouTube video out of it. Now only will you create content which your targeted audience will be interested in, but you’ll also be connecting your brand with field leaders, building your reputation as an authority. Increase authenticity can dramatically improve product and service sales within your niche.

Have your customers fill in surveys about their social networking habits. If they’re spending more than 1 hour per day on social media then it is time for you to get in on that action! If your audience is not using social networks as much, try something different.

When creating Facebook content or tweet content on Twitter, make sure to proofread it prior to submission. Everything should look very professional. You can abbreviate on Twitter but do so carefully. Try really hard to make sure your content looks good.

There are countless advantages of using social media marketing for your business. As more people join these sites, your potential customer base expands significantly. After reading this article, you should have a good idea on how to incorporate social media into your marketing campaigns. Head on over to your favorite site and get to work!

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

Upgrade Your Mobile Marketing With These Ideas

January 30, 2012 by  
Filed under Mobile Marketing Houston

Be sure to test mobile websites and ads on multiple mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. For this reason, your website and your ads can look quite different on various devices. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.

Make sure that you add mobile friendly directions and maps to your website. A lot of people use mobile websites to help them to get to different locations. Create an easy way for your customers to reach you. Your maps should be readable on any mobile device, as well. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.

Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.

Use your other marketing tools to let people know about your mobile campaign. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.

The most successful mobile marketers start small and then expand their services. You can make use of the same strategy. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use every method you have access to.

To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Following your principles will enable you to be focused on your target.

You should put your mobile marketing business in with similar media available to you on the web. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. The more people feel like they are able to actively participate instead of just reading, the more sales you will have.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Your maps can let them find your location quickly on their phone.

Purchase dedicated short codes to ensure the authenticity of your company. It can be expensive, up to 2k, but they will be yours. With enough use, existing and potential customers will associate the dedicated short code with your business. You will be happy you spend the money when you have a legal issue. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Provide contact information for your business on social networking sites. This helps people find your business. Focus on the fundamentals of social media, then move on from there. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.

Give people discounts or promo codes along with your marketing messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.

No matter how good your advertising is, there is always room for adjustment. And you need to keep an eye on what the competition is doing! If you follow the advice from this article, you should be able to successfully compete in the mobile marketing arena.

if you need help with marketing for your business, visit us @ http://www.1SourceSEO.com for more details.

Up The Ante On Your Search Engine Optimization With These Great Tips!

January 30, 2012 by  
Filed under SEO Houston

Use obvious keywords in your link titles, whether they are on your site or someone else’s. ” as anchor text. This is just one more way to convince search engines that your site content is relevant to your targeted keywords. Be sure that the internal links on your site use the right keyword links.

You should make sure that the content on your site is kept updated and original. Don’t just keep rehashing the same old subjects, either; if you offer content of value, then your readers will see value in your products, too.

Carefully analyze your server headers to ensure that you are taking full advantage of your SEO program. It’s important that your server headers function properly. A good server header needs to be either “200 ok” or “301 moved.”

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. This particular tag should be thirty words or less. This page should be no more then 100 KB.

If you are on a shared server, be sure you aren’t sharing the proxy with a site that has been banned. If your IP is the same or similar to one on a spam blacklist, your site may be penalized, or in some cases not indexed at all.

Patience is crucial if you are trying to boost your site’s ranking. Better rankings and increased traffic will not occur quickly. If the creation date of your site is not very long ago, it may take a few months to build your SEO. Just like in a physical business, it takes time to build up a name.

Search engines can be quite useful in increasing the amount of visitors to your website. Make your website easy for spiders to crawl, in order to maximize your site’s search engine ranking. Make sure you tag every images on your site, because the spiders can only understand text. Each description should include generous use of keywords.

If there are newsletters that target your customer base, use them to share articles promoting your business. One factor that makes ezines a great tool for attracting an audience is that they usually remain accessible and relevant for long periods of time and will continue to attract people to your site.

Knowing your search standing is crucial in utilizing SEO tips. It is crucial that you track your results to understand how your SEO is doing. Alexa and Google’s toolbar both provide you with easy ways to check the rankings of your web pages.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders analyze all aspects of your site’s content, but that content must first be easy to find. You need to stress what about your site is important by creating a site map that allows a spider to grasp the hierarchy of your pages.

Directory submissions, message forums, blogs, article writing and press releases will all help you to get high quality inbound links that are directed to your site. The more people that link to the site, the higher its standings will become.

The creation of robots will do this for you. txt file and plugging it into your main directory. This will prevent the search engines from getting to certain files that are on your website.

Another effective strategy for affiliate marketing is the pay-per-click method. This is the simplest service that can be provided to affiliates, that is why the pay associated to it is modest, but it could eventually build up in time.

Your website should be easy to read. If you want your site to attain higher rankings, be sure it is completely functional, clear and easy to read, and has such functions like font changing capability. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

Visit http://www.1SourceSEO.com for more information about Website Design|SEO|PPC or Social Media related services.

Social Media Marketing – Keeping Your Customers Engaged And Informed

January 29, 2012 by  
Filed under Social Media Marketing Houston

Determine what your long-term business strategy will look like before you jump into social media marketing. If you have to spend money on any social trends, and give you you may not succeed. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.

Holding a contest through social media is a great way to develop a positive reputation and expose your marketing broadly. Because of social networking and media’s viral nature, the news regarding your contest will be spread everywhere extremely fast. The rewards you use should be creative, and a fun way to promote your business. One idea for a contest is to create a mascot for a new product, or new line of merchandise you are creating.

Social media sites have altered how we communicate, but it is still important to remain professional. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. Don’t argue, just delete the comments or posts that aren’t constructive. Also, consider establishing a separate profile in your own name, so you can interact online with your friends.

Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. Many people like to have their voice heard and will enjoy sharing their opinion. This is a free and easy way to find out what your followers really want from your products.

Try hosting question/answer sessions online to boost interest about your services and products via social media. This is a great way for potential customers to find you and learn more about what you offer, and your whole business as well. Since it’s interactive, it adds personality and depth to your business.

Pick one of the automated Twitter management services. There are many variations of the different services available, but the basic functions allow you to follow anyone that follows you, as well as un-follow those who don’t actually follow you within a certain amount of time. This can help you keep your friends list under control, and also find new friends that have your interests in mind.

If you’ve got a blog, it is essential that you let people leave comments. This is especially important if you don’t feel like giving out any direct contact information, such as your private e-mail address. It’s important to watch your comments careful, so consider using an anti-spam add-on. Delete spam ads or seriously offensive comments that can clutter your site.

Remember that social media is social. It is not just a place to advertise your products and services. Interacting on a personal level through social networking sites gives you an opportunity to understand more about the consumers who occupy your market. One of your goals should be to get your customers to view you as a real person and to interact accordingly. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.

A brand related photo contest can be an effective strategy to increase excitement about your product among your followers. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. Users can submit their photos and share them with others; in doing so, they would be spreading the word about your company to people who might otherwise not find you.

Stay humble! If you sound like you’re arrogant, you’ll end up with a bad reputation and your offensive posts repeated all over the Internet. Your power is limited to your clientele and subscribers still paying attention to you. Success is determined largely by your clients and they are the foundation that you need to value.

When you’re placing a video on YouTube, your description should contain a text link to your site on the web. Also be sure to place Twitter and Facebook buttons on your channel, and to the side of your videos. Having YouTubers follow you via Twitter and Facebook is interesting, since they’ll be more inclined to share the videos you post.

There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. There are a number of social media tools that update your profiles and sites; that way, you can write your posts when you wish, and they will be automatically posted when they are likely to be viewed by the most people.

To maximize your marketing results, the demographic information that is available. Changing your ads to entice as many people you can will be more effective. You can do this by discovering the demographic group viewing your ad.

In conclusion, more companies have been using social media as a way to market their products. Many positive results happen from this marketing method. You can expand your business and take advantage of the vast audiences generated by social media’s popularity when you put this article’s tips and advice into practice.

For more details about Social Media Marketing in Houston, TX or if you need specific help with your Houston based business, please visit http://www.1sourceseo.com/social-media.html

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